Shocase

Building credibility and culture for the first professional social networking platform.

The Challenge

Launching a brand-new platform in an oversaturated space requires more than hype; it needs trust. Shocase needed to look like the place for top-tier minds before the first user logged in.

Our Strategy

We tapped into our C-suite network to seed credibility. From positioning to partnership, every move was about aligning the platform with the right people who define the creative marketing industry and showcase their unique status in the market..

Recruited C-level Influencers

We recruited over 100 C-level influencers from the most famous companies, including Ketchum Communications, Goodby Silverstein Advertising, AOL, Amazon, and Edelman. We selected the top executives in every marketing vertical: Digital, Advertising, Graphic Design, Experiential Marketing, Public Relations, and more.

Secured Coverage

Secured coverage that framed Shocase as the new industry nucleus.

Launch Events & Partnerships

Orchestrated launch events held in New York and California for Shocase C-suite member which drove early visibility.

Created Momentum

We built momentum around exclusivity and insider user access to key players. Due to our programs, Shocase earned industry credibility out of the gate, setting the tone for what a social network platform should be.

Shocase earned industry credibility out of the gate – growing a respected member base, locking in high-level contributors, and setting the tone for what a social network platform could be.

The Results

Testimonial

“Mikey and Ed were instrumental in building early momentum for Shocase. They brought in C-level leaders across every marketing vertical – advertising, PR, AdTech, events, digital, content, and more. From producing events to securing high-level partnerships, they delivered results and were a pleasure to work with.”

– Ron Young, CEO, Shocase