Justdiggit
Recommended by the International Trade Director of the Netherlands to raise awareness and funding for a Dutch NGO environmental program in Africa.
The Challenge
A powerful mission: re-greening the planet through rainwater harvesting, was lost behind an outdated name and scattered identity. Justdiggit needed a complete rebrand to compete for funding, visibility, and serious philanthropic attention.
Our Strategy
To reshape the brand for relevance, activate a high-level philanthropic contacts campaign that aligns climate urgency with social influence.
Renamed
We rebranded “Naga” to the more compelling “Justdiggit,” creating an American voice across all presentation and fundraising materials, making the NGO instantly relatable and fundable.
Opened Doors
Using press traction and strategic alignment, we secured C-level meetings with the most sought after foundations, among them; Skoll, Hewlett, Global Green, Packard, Leonardo DiCaprio, Carnegie Mellon, and the Rockefeller Brothers—connecting Justdiggit directly to high-impact funding conversations.
Reshaped
We shifted the U.S. narrative around land restoration, positioning it not just as an environmental cause, but a climate solution. kf!g helped drive funding by expanding visibility among investors and private donors.
The Press
Founder Dennis Karpas, honored as a Dutch Knight of the Orange, fellow at Davos, and Al Gore Climate Alliance, was positioned as a global voice on restoration. Realizing Bishop Desmond Tutu was a board member, we asked him to write a personal endorsement. Through targeted outreach, we helped establish Justdiggit’s reputation across environmental media and philanthropic publications, driving legitimacy and awareness.
The Results
The rebrand didn’t just resonate – it raised money. Justdiggit earned new partnerships, unlocked international funding, and emerged as a recognized leader in grassroots climate restoration.
Testimonial
“Whoever you want to meet, from movie stars to CEO’s kf!g will make it happen. They had me meet some of the most powerful CEO’s, celebrities, and leaders in Green space. Thanks to them, I left the US with a pocket full of money. You guys are the best!.”
– Dennis Karpas, Founder (Justdiggit/ Dance for Life)