sample campaigns To receive a tremendous amount of continuous press. For kf!g to present fresh new concepts which will stimulate media coverage. To most consumers, hair is basically brown, blonde, black, red, short, long, straight or curly. It is our job to convey Sassoon's unique hair collections in an innovative and creative manner. Each hair collection is named to attract maximum interest. Media kits are prepared and sent to over 100 members of the press. Cross promotion partners are created with airlines, fashion houses, media partners, and charity associations, when applicable.
