sample campaigns In creating press material for both the design and real estate media we included: renderings of the proposed $1.5 million renovation, a profile on the designer, the overall philosophy of design and how this renovation would effect San Francisco's downtown real estate. Press invitations to a hard hat party looked like renderings and the press came in droves. To interest the food and beverage press, we worked with the Mark’s staff in creating unique names for cocktails. We expected the‘ The Earthquake’ and ‘ The Alcatraz’ to capture the imagination of the press. We were right, it did! To entertainment press were sent materials on the resurgence of Swing in America. Special emphasis was placed on the seven performing Swing bands at the Top. The opening event was covered by over 60 international publications including the New York Times, The Los Angeles Times, British Times, Travel & Leisure, as well as all Northern California newspapers. In addition, all four local tv stations and two radio stations broadcast "live" throughout opening day. CNN, ABC, CBS, NBC, and FOX News were all represented. The Mark Hopkins reached over forty million people in the course of one week. "The General Manager, Sandor Stangl, has been on television, radio and in print so much we are going to have to get him a SAG card." Fred Pallen, CEO of Inter-Continental. "kf!g did an outstanding job in meeting the Mark Hopkins Inter-Continental's goals." Sandor Stangl, Vice President of Operations. (top)
Design & Real Estate Press
Food and Beverage
Entertainment
