sample campaigns Created a new concept, The Top Of The Mark's Hall of Fame, which would feature fifty Bay Area legends. These Northern California leaders included such inductees as Bill Walsh, Huey Lewis, Mayor Willie Brown, Ruth Brinker, and Sam Ginn. The honorees were invited to a closing cocktail reception where they signed their names. These signatures were later scanned and inscribed on individual plaques for the new chairs at the Top Of The Mark.. This received a tremendous amount of press. Due to the fact that the Top Of The Mark was a mythical "watering hole" for the armed services during World War II, we invited the Marines to acknowledge the Top's importance to veterans and their families. A Marine officer presented the Mark with a unique plaque which read "There will always be an empty chair held for those soldiers who raised their glass in the hopes of a safe return." Prices were rolled back on the D-Day anniversary for veterans. Hundreds attended and phenomenal press followed. In creating press material for both the design and real estate media we included: renderings of the proposed $1.5 million renovation, a profile on the designer, the overall philosophy of design and how this renovation would effect San Francisco's downtown real estate. Press invitations to a hard hat party looked like renderings and the press came in droves. To interest the food and beverage press, we worked with the Mark's staff in creating unique names for cocktails. We expected the 'The Earthquake" and "The Alcatraz" to capture the imagination of the press. We were right, it did! To entertainment press were sent materials on the resurgence of Swing in America. Special emphasis was placed on the seven performing Swing bands at the Top.
Legends of the Mark
World War II Connection
Design & Real Estate Press
Food and Beverage
Entertainment
