sample campaigns To establish a new product and demand for that product, through national and international press coverage. This had a short lead time of 40 days. Bay Delta Maritime bought two Tractor Tugboats for $16 million, and brought them for use on the San Francisco Bay. No big deal, right? After all, it would be like trying to make a big media campaign out of buying two used Ferrari's. They are great, if new, but if used, what is the news angle? In order to create interest, kf!g had to first become informed. We did this by researching maritime law and the difference between conventional and tractor tugboats. Through this research, we learned about the Lampert-Keane Bill, which states that the best available technology must be employed by escort vehicles on the Bay. We then created marketing materials comparing the hydro-dynamics of the two types of tugboats and sent them to politicians and enviromentalists.
